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Register — Digital Marketing Program | SEO/AEO Masters
Cohort starts in 14th September 2026
Mon–Fri · 4 weeks · Ends Friday 9th October

Secure your seat before time runs out

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Programme Curriculum

4 weeks. 20 sessions. One complete toolkit.

Each weekday is a focused, hands-on session. By the end of the month you'll have a full digital marketing toolkit — practical, tested, and ready to use in your business or career.

Week 1 · SEO & AEO Foundations 14–18 Sept

Day 1 · Mon 14 Sept

Digital Marketing Foundations

  • How the modern customer journey works
  • Overview of the full digital marketing toolkit
  • Setting goals and choosing the right channels
Day 2 · Tue 15 Sept

SEO Fundamentals

  • How Google and AI tools rank content
  • Keyword research — tools and process
  • On-page SEO — titles, meta, headings
Day 3 · Wed 16 Sept

Technical SEO

  • Site structure and page speed basics
  • Google Search Console setup
  • Fixing common technical SEO issues
Day 4 · Thu 17 Sept

AEO — AI Engine Optimisation

  • How ChatGPT, Gemini & Perplexity select answers
  • Structuring content to get cited by AI tools
  • AEO vs traditional SEO — what changes
Day 5 · Fri 18 Sept

SEO/AEO Project Lab + Live Q&A

  • Apply the week's skills to your own site or niche
  • Peer and trainer feedback
  • Open Q&A session

Week 2 · Content, Social & Email 21–25 Sept

Day 6 · Mon 21 Sept

Content Strategy & Planning

  • Content pillars and calendar creation
  • Writing for SEO and for people
  • Repurposing one idea across channels
Day 7 · Tue 22 Sept

Social Media Marketing

  • Instagram, Facebook, LinkedIn & TikTok strategy
  • Growing an engaged following organically
  • Platform-specific content formats
Day 8 · Wed 23 Sept

Graphic Design with Canva

  • Building a simple, consistent brand kit
  • Designing posts, stories & carousels fast
  • Canva AI tools for design and copy
Day 9 · Thu 24 Sept

Email Marketing

  • List building and lead magnets
  • Writing emails people actually open
  • Automations, sequences & basic segmentation
Day 10 · Fri 25 Sept

Content & Social Project Lab + Live Q&A

  • Build a real content calendar and email sequence
  • Peer and trainer feedback
  • Open Q&A session

Week 3 · Paid Advertising & Analytics 28 Sept – 2 Oct

Day 11 · Mon 28 Sept

Google Ads — Search Campaigns

  • Account structure and campaign setup
  • Keyword match types and bidding
  • Writing high-converting ad copy
Day 12 · Tue 29 Sept

Google Ads — Optimisation

  • Conversion tracking setup
  • Budget management and bid strategy
  • Reading and improving campaign performance
Day 13 · Wed 30 Sept

Meta Ads — Facebook & Instagram

  • Ads Manager setup and audience targeting
  • Creative that stops the scroll
  • Budgeting and campaign objectives
Day 14 · Thu 1 Oct

Marketing Analytics

  • Google Analytics 4 — setup and use
  • Key metrics and what they actually mean
  • UTM tracking and attribution basics
Day 15 · Fri 2 Oct

Reporting Dashboards + Live Q&A

  • Building a simple client-ready dashboard
  • Marketing ROI and cost per lead
  • Open Q&A session

Week 4 · Websites, AI Tools & Capstone 5–9 Oct

Day 16 · Mon 5 Oct

WordPress Website Development I

  • Setting up hosting, domains & WordPress
  • Choosing and customising a theme
  • Pages, menus and core plugins
Day 17 · Tue 6 Oct

WordPress Website Development II

  • Building a fast, SEO-ready site structure
  • Mobile optimisation and page speed
  • Launch checklist
Day 18 · Wed 7 Oct

AI Tools for Marketing

  • ChatGPT and Claude for content creation
  • AI prompt writing for marketing tasks
  • AI image generation for social media
Day 19 · Thu 8 Oct

AI Automation

  • Make.com automation basics
  • Connecting forms, sheets & WhatsApp
  • Building your first AI marketing workflow
Day 20 · Fri 9 Oct

Capstone Project + Certification

  • Present your month-long project
  • Trainer feedback and final Q&A
  • Certificate of completion awarded
Included throughout: daily live Q&A, a downloadable template library, a private cohort WhatsApp group, session recordings for replay, and 30 days of post-training support.
Is This For You?

This program is designed for:

🎓

Fresh graduates entering the digital marketing field

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Professionals looking to upskill or switch careers

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Entrepreneurs who want to market their own business

💻

Freelancers building a digital services offering

📱

Content creators wanting to grow their reach strategically

🏢

Marketing team members developing in-house skills

Peninah Murimi — Founder, SEO/AEO Masters
Your Trainer
Peninah Murimi
Founder, SEO/AEO Masters · Digital Growth Strategist

Peninah brings a rare combination of finance intelligence and digital marketing expertise to every training she delivers. With experience training hundreds of professionals through Generation Kenya and GPK Digital Marketing, she makes complex digital concepts practical, actionable, and immediately usable. Every session is built around real tools, real examples, and real results.

Finance & Analytics SEO & AEO Strategy Google Ads AI Tools & Automation WordPress Development Digital Marketing Training
Secure Your Seat

Register for the 14th September Cohort

Fill in your details below. We will send you payment instructions via WhatsApp and email within 24 hours. Your seat is confirmed after payment is received.

💳 Payment Information

After submitting this form, you will receive M-Pesa payment instructions via WhatsApp and email within 24 hours. Programme fee: Ksh 3,000. Seat confirmed only after payment.

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FAQ

Common questions

Do I need any prior experience in digital marketing? +
No prior experience is needed. This program is designed to take you from beginner to confident practitioner. We start from the foundations and build progressively across the month.
How do I join the live sessions? +
Sessions are delivered via Zoom or Google Meet. Once your registration is confirmed and payment received, you will receive login details and the session link via WhatsApp and email before the start date.
What if I miss a session? +
All sessions are recorded. If you miss a live session, you will receive the recording within 24 hours so you can catch up at your own pace. We still encourage attending live for the Q&A and interaction.
How do I pay the Ksh 3,000? +
Payment is via M-Pesa. After you submit your registration form, we will send you the M-Pesa payment details via WhatsApp within 24 hours. Your seat is secured once payment is confirmed.
Will I receive a certificate? +
Yes. All participants who complete the full programme receive a certificate of completion from SEO/AEO Masters. This is shareable on LinkedIn and with employers or clients.
Is this training suitable for business owners? +
Absolutely. The program is designed for both individuals building a career and business owners who want to market their own business more effectively. All examples and exercises are applied to real business scenarios.
What tools will I need? +
Just a laptop or device with a stable internet connection. All tools we use have free tiers — including Google Analytics, Google Search Console, and Canva. No paid subscriptions are required to participate.

Seats are limited. Don't miss this cohort.

The September cohort runs Monday to Friday, 14th September through 9th October 2026 (4 weeks). Register today and secure your place before it fills up.

Register Now — Ksh 3,000 →

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