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SEO & AEO Social Media Google Ads Content & Email Analytics WordPress AI Tools

⚡ Limited Seats Available — Register Before They Fill Up

Programme Investment

Ksh 3,000

One-time payment · All materials included

20 live online training sessions (4 weeks)

3 hours of daily instruction, Mon–Fri

Practical tools and templates

Certificate of completion

30 days post-training WhatsApp support

Recorded session replays

Reserve My Spot Now →

🔒 Secure registration · Instant confirmation

Cohort starts in 14th September 2026
Mon–Fri · 4 weeks · Ends Friday 9th October

Secure your seat before time runs out

00 Days

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Programme Curriculum

4 weeks. 20 sessions. One complete toolkit.

Each weekday is a focused, hands-on session. By the end of the month you'll have a full digital marketing toolkit — practical, tested, and ready to use in your business or career.

Week 1 · SEO & AEO Foundations 14–18 Sept

Day 1 · Mon 14 Sept

Digital Marketing Foundations

How the modern customer journey works
Overview of the full digital marketing toolkit
Setting goals and choosing the right channels

Day 2 · Tue 15 Sept

SEO Fundamentals

How Google and AI tools rank content
Keyword research — tools and process
On-page SEO — titles, meta, headings

Day 3 · Wed 16 Sept

Technical SEO

Site structure and page speed basics
Google Search Console setup
Fixing common technical SEO issues

Day 4 · Thu 17 Sept

AEO — AI Engine Optimisation

How ChatGPT, Gemini & Perplexity select answers
Structuring content to get cited by AI tools
AEO vs traditional SEO — what changes

Day 5 · Fri 18 Sept

SEO/AEO Project Lab + Live Q&A

Apply the week's skills to your own site or niche
Peer and trainer feedback
Open Q&A session

Week 2 · Content, Social & Email 21–25 Sept

Day 6 · Mon 21 Sept

Content Strategy & Planning

Content pillars and calendar creation
Writing for SEO and for people
Repurposing one idea across channels

Day 7 · Tue 22 Sept

Social Media Marketing

Instagram, Facebook, LinkedIn & TikTok strategy
Growing an engaged following organically
Platform-specific content formats

Day 8 · Wed 23 Sept

Graphic Design with Canva

Building a simple, consistent brand kit
Designing posts, stories & carousels fast
Canva AI tools for design and copy

Day 9 · Thu 24 Sept

Email Marketing

List building and lead magnets
Writing emails people actually open
Automations, sequences & basic segmentation

Day 10 · Fri 25 Sept

Content & Social Project Lab + Live Q&A

Build a real content calendar and email sequence
Peer and trainer feedback
Open Q&A session

Week 3 · Paid Advertising & Analytics 28 Sept – 2 Oct

Day 11 · Mon 28 Sept

Google Ads — Search Campaigns

Account structure and campaign setup
Keyword match types and bidding
Writing high-converting ad copy

Day 12 · Tue 29 Sept

Google Ads — Optimisation

Conversion tracking setup
Budget management and bid strategy
Reading and improving campaign performance

Day 13 · Wed 30 Sept

Meta Ads — Facebook & Instagram

Ads Manager setup and audience targeting
Creative that stops the scroll
Budgeting and campaign objectives

Day 14 · Thu 1 Oct

Marketing Analytics

Google Analytics 4 — setup and use
Key metrics and what they actually mean
UTM tracking and attribution basics

Day 15 · Fri 2 Oct

Reporting Dashboards + Live Q&A

Building a simple client-ready dashboard
Marketing ROI and cost per lead
Open Q&A session

Week 4 · Websites, AI Tools & Capstone 5–9 Oct

Day 16 · Mon 5 Oct

WordPress Website Development I

Setting up hosting, domains & WordPress
Choosing and customising a theme
Pages, menus and core plugins

Day 17 · Tue 6 Oct

WordPress Website Development II

Building a fast, SEO-ready site structure
Mobile optimisation and page speed
Launch checklist

Day 18 · Wed 7 Oct

AI Tools for Marketing

ChatGPT and Claude for content creation
AI prompt writing for marketing tasks
AI image generation for social media

Day 19 · Thu 8 Oct

AI Automation

Make.com automation basics
Connecting forms, sheets & WhatsApp
Building your first AI marketing workflow

Day 20 · Fri 9 Oct

Capstone Project + Certification

Present your month-long project
Trainer feedback and final Q&A
Certificate of completion awarded

Included throughout: daily live Q&A, a downloadable template library, a private cohort WhatsApp group, session recordings for replay, and 30 days of post-training support.

Is This For You?

This program is designed for:

🎓

Fresh graduates entering the digital marketing field

💼

Professionals looking to upskill or switch careers

🚀

Entrepreneurs who want to market their own business

💻

Freelancers building a digital services offering

📱

Content creators wanting to grow their reach strategically

🏢

Marketing team members developing in-house skills

Your Trainer

Peninah Murimi

Founder, SEO/AEO Masters · Digital Growth Strategist

Peninah brings a rare combination of finance intelligence and digital marketing expertise to every training she delivers. With experience training hundreds of professionals through Generation Kenya and GPK Digital Marketing, she makes complex digital concepts practical, actionable, and immediately usable. Every session is built around real tools, real examples, and real results.

Finance & Analytics SEO & AEO Strategy Google Ads AI Tools & Automation WordPress Development Digital Marketing Training

Secure Your Seat

Register for the 14th September Cohort

Fill in your details below. We will send you payment instructions via WhatsApp and email within 24 hours. Your seat is confirmed after payment is received.

💳 Payment Information

After submitting this form, you will receive M-Pesa payment instructions via WhatsApp and email within 24 hours. Programme fee: Ksh 3,000. Seat confirmed only after payment.

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FAQ

Common questions

Do I need any prior experience in digital marketing? +

No prior experience is needed. This program is designed to take you from beginner to confident practitioner. We start from the foundations and build progressively across the month.

How do I join the live sessions? +

Sessions are delivered via Zoom or Google Meet. Once your registration is confirmed and payment received, you will receive login details and the session link via WhatsApp and email before the start date.

What if I miss a session? +

All sessions are recorded. If you miss a live session, you will receive the recording within 24 hours so you can catch up at your own pace. We still encourage attending live for the Q&A and interaction.

How do I pay the Ksh 3,000? +

Payment is via M-Pesa. After you submit your registration form, we will send you the M-Pesa payment details via WhatsApp within 24 hours. Your seat is secured once payment is confirmed.

Will I receive a certificate? +

Yes. All participants who complete the full programme receive a certificate of completion from SEO/AEO Masters. This is shareable on LinkedIn and with employers or clients.

Is this training suitable for business owners? +

Absolutely. The program is designed for both individuals building a career and business owners who want to market their own business more effectively. All examples and exercises are applied to real business scenarios.

What tools will I need? +

Just a laptop or device with a stable internet connection. All tools we use have free tiers — including Google Analytics, Google Search Console, and Canva. No paid subscriptions are required to participate.

Seats are limited. Don't miss this cohort.

The September cohort runs Monday to Friday, 14th September through 9th October 2026 (4 weeks). Register today and secure your place before it fills up.

Digital Marketing Program