Digital marketing skills that drive real business results
Practical, hands-on training for individuals building a career in digital marketing and for companies developing talent in-house. No theory without practice. No certification without capability.
For Individual Trainees
You want to build marketable digital marketing skills — whether to grow your career, start freelancing, or launch your own business. Our individual programmes give you practical, job-ready skills with personal mentorship throughout.
- Fresh graduates entering the digital marketing field
- Professionals looking to upskill or pivot careers
- Entrepreneurs who want to market their own business
- Freelancers building a digital services offering
- Content creators wanting to grow their reach strategically
- Anyone serious about building an income from digital skills
For Companies & Teams
You want to build digital marketing capability inside your organisation rather than outsourcing everything. We deliver structured in-house training programmes that upskill your marketing team and align them to your business goals.
- Marketing teams that need to move beyond traditional methods
- Companies building an internal SEO and content function
- NGOs and development organisations training communications staff
- SMEs developing a marketing team from the ground up
- HR and L&D teams designing digital skills programmes
- Startups building growth capability early
SEO Foundations
Master the fundamentals of Search Engine Optimisation — from how Google works to getting your first page ranking.
- How search engines crawl and index content
- Keyword research tools and strategy
- On-page SEO — titles, meta, headings, content
- Technical SEO basics — speed, mobile, sitemap
- Link building fundamentals
- Google Search Console setup and use
AEO — AI Engine Optimisation
Learn how to optimise your content so AI tools like ChatGPT, Gemini, and Perplexity recommend your business.
- How AI tools select and recommend content
- Structured data and schema markup
- Answer-first content writing for LLMs
- Creating content AI tools can cite
- LLMs.txt and AI discoverability tools
- Measuring AEO performance
Google Ads Mastery
Build and manage Google Search, Display, and Performance Max campaigns that generate real leads at the lowest possible cost.
- Google Ads account structure and setup
- Keyword match types and bidding strategies
- Writing high-converting ad copy
- Landing page optimisation for ads
- Conversion tracking setup
- Budget management and campaign optimisation
Content Marketing & Social Media Strategy
Build a content strategy that attracts, engages, and converts — across Instagram, LinkedIn, Facebook, and beyond.
- Content strategy and content calendars
- Writing for SEO and social media
- Instagram, LinkedIn, Facebook, and TikTok best practices
- Graphic design basics for social media
- Community management and engagement
- Measuring content performance
Marketing Analytics & Reporting
Learn to read, interpret, and report marketing data in a way that connects campaigns to real business outcomes.
- Google Analytics 4 — setup and navigation
- Key metrics — traffic, bounce rate, conversions
- UTM tracking and campaign attribution
- Building dashboards in Google Looker Studio
- Marketing ROI and cost per acquisition
- Presenting data to business stakeholders
AI Tools for Digital Marketers
Practical training on using AI tools to write better content, automate tasks, and grow your marketing output without growing your team.
- ChatGPT, Gemini, and Claude for marketing
- AI prompt writing for content creation
- Make.com automation for social media
- AI image generation for marketing
- Building AI-powered content workflows
- Ethical AI use in marketing
WordPress Website Building
Build professional, SEO-ready WordPress websites from scratch — no coding required. Perfect for marketers who need to own the website function.
- WordPress setup — hosting, domain, installation
- Theme selection and customisation
- Elementor page builder — drag and drop design
- SEO plugin setup — Yoast or Rank Math
- WooCommerce basics for online stores
- Website speed and security essentials
Full Digital Marketing Masterclass
Our flagship programme covering the complete digital marketing stack — from SEO and AEO to paid ads, content, analytics, AI tools, and web. Ideal for teams building full in-house capability.
- All six individual programmes combined
- Real client projects and case studies
- Weekly mentorship sessions throughout
- Final project — full digital strategy presentation
- Certificate of completion
- Post-training support for 30 days
In-Person — Nairobi
Face-to-face training at your office or a agreed venue in Nairobi. Best for teams that learn better together in a structured environment.
Live Online
Interactive virtual sessions via Zoom or Google Meet. Same quality, same engagement — accessible from anywhere in Kenya or internationally.
Scheduled Cohorts
Join a group of individuals in a scheduled cohort — ideal for those who thrive in a peer learning environment with fixed dates and accountability.
Custom Corporate Programmes
Fully bespoke training designed around your company's goals, tools, and team size. We build the curriculum around your specific business context.
Practical, immediately applicable skills
Every session includes hands-on exercises using real tools — Google Analytics, Search Console, Elementor, Make.com. You practice as you learn.
A complete digital marketing toolkit
Templates, frameworks, checklists, and resource guides you can use in your work immediately after training ends.
Certificate of completion
A professional certificate from SEO/AEO Masters recognising your training — shareable on LinkedIn and with employers.
Post-training support
30 days of WhatsApp support after your training ends — ask questions, get feedback on your work, and stay on track.
Skills gained after training
Based on trainee self-assessment before and after completing the Full Digital Marketing Masterclass.
Ready to build your digital marketing capability?
Whether you're an individual or a company — let's talk about the right programme for you.